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HBO Max Increases Monthly Subscriber Price Again

The HBO Max streaming service revealed on Tuesday that it has increased the monthly price for the basic plan with ads from US$9.99 to US$10.99 per month, the ad-free plan from US$16.99 to US$18.49, and the premium plan from US$20.99 to US$22.99, effective immediately. The yearly plans have risen from US$109.99, US$184.99, and US$229.99, respectively.

The service is also available in a bundle with Disney+ and Hulu for US$19.99 per month with ads and US$32.99 without ads.

This marks HBO Max's third price increase since launch, having raised the price in February 2023 and June 2024.

The HBO Max streaming service launched in May 2020. The service cost US$14.99 per month at launch. It features content from other WarnerMedia brands, such as Warner Bros., New Line, DC Entertainment, CNN, TNT, TBS, truTV, The CW, Turner Classic Movies, and Looney Tunes.

HBO Max offers GKIDS' "entire Studio Ghibli film library." At launch, Crunchyroll (previously part of WarnerMedia), Cartoon Network, Adult Swim, and Rooster Teeth also offered content through the service.

Update: Flipped ad/adless bundles. Thanks, loveliver.

Sources: HBO Max, Variety (Todd Spangler)