The First-Ever Official Naruto Digital Cards App Launches Worldwide Today

NARUTO NINJA CARDS — officially licensed by TV TOKYO, built by an indie team of superfans from all over the world — goes global after a 500,000-download soft launch, 93% organic.

As NARUTO approaches its 25th anniversary, Sekai launches NARUTO NINJA CARDS worldwide today — the first-ever digital cards experience for the franchise, free on iOS and Android, and the only free-to-play NARUTO app on the App Store and Google Play.

This is not a big-publisher launch. Since its soft launch on February 5, Sekai has been building side by side with its community — an indie studio with a small team and a smaller budget, and traction that speaks for itself: 500,000 downloads, 93% organic. What won fans over wasn't marketing. It was passion you can't fake: never-before-seen hand-drawn artworks, easter eggs hidden for those who know the series by heart, and updates shaped by fan feedback since day one.

NARUTO NINJA CARDS is not a video game, and Sekai is not a giant publisher. It is a gamified card-collecting experience — collect the series' most iconic characters, uncover exclusive artworks, and enjoy real-time strategic activities with friends. Behind it: superfans united from all over the world — France, Spain, Italy, the UK, Ukraine, China, Haiti, Algeria, Romania — headquartered in Paris and Tokyo.

"We spent a year and a half in Japan convincing the IP's owners to trust us, and became the first foreign studio ever licensed to build this," said Samy Therain, cofounder and CEO of Sekai. "We're giving our soul to this project. Half a million fans felt it, and showed up before we ever asked. Today's launch is theirs."

TV TOKYO didn't just license NARUTO NINJA CARDS — it invested in Sekai, its first investment in a Western company since Crunchyroll. Sekai is also backed by Mike Shinoda of Linkin Park, the band whose music soundtracked a generation of NARUTO fan edits, NBA All- Star Rudy Gobert, Skycatcher, Makers Fund, and Alexis Ohanian's fund 776..

"The Sekai team's genuine passion for NARUTO is what truly resonates with fans worldwide. I trust that their care, patience, and deep understanding of the series' core spirit will drive the success of this product!" — Hiroaki Saiki, Head of Global Distribution, TV TOKYO

And this is only the beginning. Sekai's focus is making NARUTO NINJA CARDS evolve and grow - progressively integrating characters from Naruto to Boruto -until it reaches every NARUTO fan in the world. As the studio grows with it, so will the dream: AAA games and never- before-seen physical experiences around the anime IPs fans love most.

— END OF CHAPTER ONE — To the first 500,000, who found a quiet app and made it loud. Chapter Two begins today, worldwide.

Download free on iOS and Android. Follow @NarutoNC_ or join the Discord. Available worldwide, excluding Japan and mainland China.

About Sekai

Sekai builds fan-first entertainment around the anime fans love — superfans from all over the world, headquartered in Paris and Tokyo, shaping every update with their community. For more, visit sekai.gg.

About NARUTO

NARUTO, the internationally celebrated anime series beloved by fans all over the world, began airing on the TV TOKYO network in 2002, followed by NARUTO SHIPPUDEN (2007–2017) and BORUTO (2017–2023).

Officially licensed by TV TOKYO and based on the legendary anime "NARUTO".

©2002 MASASHI KISHIMOTO

©2002 MASASHI KISHIMOTO / 2007 SHIPPUDEN All Rights Reserved.