Buzz or Die Now Available on Steam from Kodansha Game Lab

If It Doesn't Go Viral, You're Executed On The Spot! 

A Short-Video Production Death Game Visual Novel

TOKYO, Japan (October 30, 2026) – Kodansha Game Labs with developer BON, today launched BUZZ or DIE, a short-form production death game visual novel for PC via STEAM. The game features death row inmates pitted against each other in a game show where victory means acquittal and freedom, and losing means a fate possibly worse than death - being used as model data for mass produced androids to be exploited indefinitely for labor. Character portraits, key visuals, and other stills are all-new illustrations by manga artist Atsushi Okada (best known for Sōsei Yūgi and Tataki the Side Hustle).   

BUZZ or DIE has a MSRP of $7.99 and currently has a 20% off launch discount through November 13th. 

The BUZZ or DIE demo and STEAM page can be found here 

BUZZ or DIE is a point-and-click visual novel game that gives an absurd and terrifying look into a future where a person's dignity can be continually violated after death and how society treats those who they deem unable to fit into everyday life. The rules of the gameshow dictate that players must probe through their opponents’ past and psyche to get enough information to create viral short-form video content and gain the most “likes”. Should the video stretch the truth and sensationalize past events, or should it go for a more documentary-style approach? Create the perfect thumbnail to grab the public's attention and hopefully live to see another day.

More information about Kodansha Game Lab can be found on the following social pages: X, Bluesky, Instagram.