3, 2, 1… Let It Rip! Beyblade X Returns to Anime Expo, Bringing High-Energy Battles and Interactive Fan Events
Experiences Include an Onsite Tournament, Battles with a BEYBLADE team from Japan, and the Launch of the First-Ever BEYBLADE X Funko Pop! Figures
NEW YORK, NY - June 8, 2026 – BEYBLADE X is returning to Anime Expo at the Los Angeles Convention Center with an action-packed lineup of fan experiences, bringing Bladers closer to the excitement than ever before. ADK Emotions NY Inc. and T-Licensing Inc. announced today that attendees will have several opportunities to battle, connect, and celebrate the BEYBLADE X phenomenon both on and off the convention floor.
The excitement kicks off on July 2–5 at Booth WH-1600, where Bey-fans can jump into the action with special live battle sessions featuring expert Bladers from Japan. Attendees will have the opportunity to challenge top-tier Bladers onstage for a chance to win BEYBLADE X products. The BEYBLADE X space at the expo will also offer dedicated free play experiences alongside the onstage battles.
At the booth, fans will be able to get their hands on the latest BEYBLADE X products from Hasbro, the master toy licensee of BEYBLADE X as a distribution partner of T-Licensing Inc. in North America and Europe. The free play area and onsite battles will be equipped with fresh products, from the new BEYBLADE X Sneak Attack Battle Set featuring a pop-up rail that creates high-speed Xtreme Dash action and explosive collisions, to new tops across the BEYBLADE X UX, BX, and CX lines, including the STRIKE DRAN 4-50 FF that focuses on Attack, ROCKET GRIFFON H that is all about Balance, RAGE RAGNA FE 4-55 Y that offers Stamina, and ARMOR KNIGHT GV 8-70 UN as the Defense type. These BEYBLADE X products are available now for pre-order on Amazon.com.
The BEYBLADE X buzz continues beyond the convention center with a special off-site event in collaboration with Funko. Taking place on July 3 from 7:00-9:00 PM at the Funko Hollywood store, the first-come, first-served event will celebrate the upcoming launch of the first-ever BEYBLADE X Funko Pop! figures, set to release on July 1. The new collection will feature four Funko Pop! figures that bring fan-favorite elements of the BEYBLADE X generation to life. Characters include Multi and Robin, plus a special Chase version of Jaxon, with a 1-in-6 chance of fans finding him.
On July 4, the action kicks into high gear with a full-day BEYBLADE X tournament that kicks off at 10 a.m., where Bladers of all skill levels can test their strategies and let it rip for a chance to win a variety of BEYBLADE X prizes.
“BEYBLADE X is back at Anime Expo with fresh ways for fans to play and connect,” said a representative from ADK Emotions NY Inc. “Whether you're facing off against expert Bladers from Japan or joining fellow fans to celebrate what's new at the off-site Funko Pop! collaboration event, the goal is to recognize the fans who keep the momentum spinning.”
These interactive experiences capture the growth and excitement surrounding the BEYBLADE X brand this year. Looking ahead, BEYBLADE X remains focused on delivering innovative experiences that connect fans around the world and continue to grow its passionate global community. The momentum continues this summer with the launch of an all-new competitive event designed to bring Bladers together on an even bigger stage.
The BEYBLADE X Grand Prix is another fan experience kicking off in July. ADK Emotions NY Inc., T-Licensing Inc., and Hasbro are teaming up with Amazon this year to host the BEYBLADE X Grand Prix, a series of tournaments across North America, starting with qualifiers in Canada on July 25 to culminate with the Canada Grand Prix on August 29 and U.S. Grand Prix on September 5. There, top Bladers will battle for a chance to advance to the BEYBLADE X Grand Prix Final in Bangkok. Official BEYBLADE X Grand Prix information and participating locations can be found at https://beyblade.com/
To stay up to date on BEYBLADE X news and future events, fans can follow @officialbeyblade on Instagram, @Beyblade_official on TikTok, @x_Beyblade on X, official BEYBLADE YouTube channels, and visit BEYBLADE.com for more information.
About ADK Emotions NY Inc.
ADK Emotions NY Inc., a New York-based subsidiary of ADK Emotions Inc., is a content and rights management company specializing in bringing Japanese animated IP (“anime”) to the global market. From media placement and marketing to creative planning, localization, and merchandise licensing, we help partners navigate the complexities of global distribution to bring engaging anime titles to a new and expanding demographic. Learn more about us at http://adkemotions.com.
About T-Licensing Inc.
T-Licensing Inc. is a US subsidiary of Tomy Company, Ltd. one of the world's leading toy enterprises. The company specializes in rights management, licensing, marketing, and brand promotions for the global kids' entertainment space. T-Licensing Inc. enhances the value of property brands, including those of its parent toy company such as BEYBLADE, through exposure at events, publications, linear and digital video media, social media, advertisement, and exhibitions.
About Funko
Funko is a leading global pop culture lifestyle brand, with a diverse collection of brands, including Funko, Loungefly, and Mondo, and an industry-leading portfolio of licenses. Funko delivers industry-defining products that span vinyl figures, micro-collectibles, fashion accessories, apparel, plush, action toys, high-end art, music and digital collectibles, many of which are at the forefront of the growing Kidult economy. Through these products, which include the iconic original Pop! line, Bitty Pop!, and Pop! Yourself, Funko inspires fans across the globe to express their passions, build community, and have fun. Founded in 1998 and headquartered in Washington state, Funko has offices, retail locations, operations, and licensed partnerships in major consumer geographies across the globe. Learn more at Funko.com, Loungefly.com, MondoShop.com, and Droppp.io, and follow us on TikTok, X, and Instagram.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.
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