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Boys-Love Light Anime Label Balloon Launches with TV Anime in 2026
posted on by Anita Tai
Publishing and anime production company IMAGICA Infos announced on Sunday it has joined with Dai Nippon Printing (DNP), CYBIRD, and BLUE RIGHTS to form the boys love label BALLOON. The label's first project is a "light anime" adaptation of Tenma Asahi's Saioshi no Gikei o Mederu Tame, Nagaikishimasu! (In Order to Love My Most Beloved Brother-In-Law, I'll Live a Long Life!) light novel series in production for a 2026 broadcast target. DNP and Imagica Info's Animation ID will handle production of the project.
DNP spearheaded the concept of "light anime" to create animation at a lower cost on a more "timely" schedule compared to the traditional animation production workflow. The BALLOON label aim to produce four new titles in the 2026 fiscal year, with a goal of establishing a workflow capable of producing 10 or more projects a year by 2028.
The story of the light novel series centers on Alba, who was reincarnated as the son of a poor noble family. In his new life, he is introduced to his new step-brother Orsis, through his mother's second marriage. Orsis happens to be Alba's favorite character from an otome game he played in his previous life. Alba is ecstatic until he realizes his own character's death is the reason his step-brother loses his smile. Alba is determined to find a way to live longer.
AlphaPolis published the first volume of the light novel series in September 2021 and published the fifth compiled book volume on January 20.
Aki Tsujimoto launched a manga adaptation of the series on the AlphaPolis platform under the Andarche label in January 2025. AlphaPolis shipped the first compiled book volume on August 1 and will ship the second volume on July 2.
Sources: BALLOON Project's X/Twitter account, PR Times, Comic Natalie
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