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Trill Burgers Goes Plust Ultra With Superpowered My Hero Academia Collaboration
Houston's favorite burger hotspot teams up with iconic anime series for a hero-worthy alliance
HOUSTON (July 7, 2026) – Trill Burgers, co-founded by Southern rap icon and entrepreneur Bun B, and wildly popular anime series My Hero Academia are joining forces this summer for a hero-sized collaboration. Launching July 11 at all Trill Burgers locations, the partnership will celebrate the anime's 10th anniversary with three limited edition menu items and exclusive co-branded My Hero Academia and Trill Burgers merchandise.
The collaboration will introduce three new menu items. All three menu items will be available at all Trill Burgers locations (Montrose, Spring and Missouri City) from July 11 through Aug. 9:
First, “The One For All Burger” combo will feature a tender hamburger steak patty with demi-glazed beef gravy, American cheese, cabbage and onion, all topped with sesame-citrus dressing and served with Trill Burgers' seasoned fries.
Next, the “Plus Ultra Fries” will be Trill Burgers' in-house seasoned fries topped with okonomi sauce, mayonnaise, Japanese furikake seasoning and bonito flakes – dried tuna shaved into paper thin flakes.
The final item on the limited edition menu is a neon green Trill “Detroit Smash Lemonade” made with lemon, pineapple pieces, slices of mango and a kiwi syrup base.
“My Hero Academia is one of the most iconic anime of this generation, and working with them has been a thrill for the entire Trill Burgers team,” Trill Burgers co-founder Andy Nguyen said. “We always want to be creative and thoughtful with our collaborations, and to have a partner the caliber of My Hero Academia is a testament to the hard work of the Trill Burgers team, and the dedication of the series' fans. We can't wait for people to check out this collaboration.”
This collaboration builds on TOHO animation's ongoing celebration of My Hero Academia's 10th anniversary, bringing the franchise's energy and fan community into a new authentic cultural moment. “As My Hero Academia celebrates its 10th anniversary, we're excited to continue to bring the series to fans in new and unexpected ways”, said Kristin Parcell, General Manager of TOHO International. “We're proud to once again partner with Trill Burgers, this time bringing the spirit of My Hero Academia into a real-world fan experience rooted in community and culture that has defined the franchise for the past decade.”
In addition to the Japanese-inspired food, Trill Burgers and My Hero Academia are releasing exclusive co-branded T-shirts. The bright white unisex T-shirts feature the My Hero Academia logo and Trill Burgers branding on the front and showcasing My Hero Academia's Izuku Midoriya (AKA Deku) on the back. Available in sizes ranging from small to 2XL, the shirts will also be available for purchase at all Trill Burgers' locations.
“I always get excited about a new Trill Burgers collaboration, and this one is special,” co-founder Bun B said. “I know our Trill Burgers fans will love this, and I hope we make some new fans with this incredible collaboration with My Hero Academia. This is something a little different, and I'm excited to see our guests try out these new Trill Burgers flavors.”
ABOUT TRILL BURGERS
Trill Burgers was established in Houston and is led by co-founders Bun B, Andy Nguyen and Nick Scurfield with co-executive chefs Mike Pham and Fernando Valladares. It earned the title of best burger in America from “Good Morning America” in 2022 and won a coveted Gold Buckle Foodie Award for Best Classic Fair Food at the Houston Livestock Show and Rodeo in 2023. With three locations now open in Houston (3607 S. Shepherd Dr.), Spring (6810 Louetta Rd.) and Missouri City (20220 Fort Bend Pkwy Ste 140), Trill Burgers continues to expand in the largest city in Texas. Trill Burgers is a Proud Partner of the Houston Texans, serving at NRG Stadium for Texans games, concerts and events; an Official Show Sponsor of the Houston Livestock Show and Rodeo, where it serves inside NRG Stadium and boasts a 9,000-square foot immersive outdoor experience called Trill Town. Trill Burgers has been a favorite of countless celebrities and entertainers, attracting rave reviews from the likes of Drake, Mike Tyson, Ludacris, Ken Griffey Jr., Paul Wall, Slim Thug, Andre Johnson, That Mexican OT, E-40, Tyler the Creator, Shaquille O'Neal, DJ Khaled and Travis Scott. For more information, visit www.trill-burgers.com or follow @trillburgers on Instagram, TikTok, Facebook and X.
ABOUT MY HERO ACADEMIA
My Hero Academia is a Japanese anime series based on the popular comics by Kōhei Horikoshi. It is set in a world where about 80% of the population has a superpowered Quirk. Heroes protect people and society from accidents, disasters, and villains—criminals who use their Quirks for evil. The story of Izuku Midoriya and his classmates at U.A. High School and their growth, fights, and friendship unfolds as they aim to become heroes. The anime series released its eighth and final season in Fall 2025.
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