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Sega Establishes Subsidiary in Shanghai

With its new subsidiary Sega Shanghai, the company aims to strengthen its business foundation in China through promotion of its IP and content as well as marketing activities. The company also plans to better understand the Chinese market, strengthen partnerships, and build functions for business in what it considers an important entertainment market.

Sega opened the Sega Store Shanghai, the world's first official Sega store, in May 2025.

Sega is known for multiple game franchises, including Sonic the Hedgehog, Yakuza/Like a Dragon, Crazy Taxi, Jet Grind Radio, Shenmue, and Virtua Fighter.

Sources: Sega via 4Gamer