TOPPAN Group to Host Hyper Japan Festival 2026
Supporting Japanese companies, local governments, and content holders in their expansion to the UK and Europe through one of the UK's largest events showcasing Japanese culture
Tokyo – July 23, 2026 –TOPPAN Inc. (TOPPAN), a TOPPAN Group company and wholly owned subsidiary of TOPPAN Holdings Inc., and London-based Cross Media Ltd. (Cross Media) will host HYPER JAPAN FESTIVAL 2026 at the Olympia London from Friday, July 24 to Sunday, July 26. This comprehensive event is dedicated to introducing and celebrating the diverse facets of Japanese culture.
First launched in 2010, this year's festival marks its 22nd edition. As the UK's largest B-to-C event dedicated to Japanese culture, it comprehensively presents the appeal of J-culture, including anime, manga, gaming, music, food, and traditional customs. This year's event will be the largest to date, bringing together over 600 exhibitors and creators to promote the diverse appeal of Japanese content directly to UK consumers. Alongside merchandise sales, the venue will feature new, interactive experiences reflecting the latest trends, such as an indie games interactive area and dedicated VTuber attractions. Popular Japanese musical artists will also take the stage, providing attendees with an immersive J-culture experience.
Through this event, the TOPPAN Group provides Japanese companies and local governments looking to expand into the UK and European markets with an opportunity to engage directly with local consumers, thereby supporting their global business growth.
HYPER JAPAN FESTIVAL 2026 leverages TOPPAN's robust network of Japanese content holders and Cross Media's proven track record of successful event operations in the UK. Together, the two companies aim to strengthen the connection between Japan's premier cultural assets and Europe's highly engaged consumer base and fan communities.
Over 70 Corporate Exhibitors
More than 70 companies, organizations, and local governments representing anime, gaming, food and beverage, and traditional craft industries will showcase and sell their products directly to UK consumers.
Key Exhibitors (Alphabetical Order):
Bandai Namco Amusement Europe - Toy & Hobby Division, GiGO, GungHo, ITO EN Europe, Kewpie Trading Europe B.V., Konami Digital Entertainment B.V., Mitsubishi Pencil Co. UK Limited, Pentel, Shueisha, SUNTORY Europe, Takara Shuzo International, UCC Europe, ZEBRA PEN, and others
Interactive Content Showcasing the Latest Trends
Japanese Indie Games Area: Attendees can play 30 unique Japanese indie game titles. The area will also serve as a business matching space to connect Japanese game developers with European publishers and media, fostering new market opportunities.
VTuber Attractions: Dedicated interactive projects will bring Japan's highly popular virtual YouTuber trends directly to European fans.
Special Exhibits and Traditional Workshops
Cultural Workshops: Visitors can experience more than 20 traditional and pop-culture activities, including kintsugi (gold-joinery pottery repair), Japanese calligraphy, Awa Odori dance, and jujutsu.
Live Performances
The main stage will feature live performances by highly acclaimed Japanese artists—including Eir Aoi, avantgardey, and Queen Bee—alongside popular Europe-based performers.
HYPER JAPAN FESTIVAL 2026 Overview
Dates: Friday, July 24 – Sunday, July 26, 2026 (Local Time)
Venue: Olympia London（Hammersmith Road, London）
Admission: Ticketed (Please refer to the official website for pricing)
Organizer: Cross Media Ltd. (a TOPPAN Group company)
Partner: TOPPAN Inc.
Official Website: https://hyperjapan.co.uk/festival/
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