Hello Kitty Party Land Brings All Your Favorite Faces in One Place, With Digital Preorders Available Now

IRVINE, Calif. – July 24, 2026 – Bandai Namco Entertainment America Inc. has launched digital preorders for HELLO KITTY PARTY LAND, the casual party game bringing the cutest crew around to one place. Enter the colorful world of Hello Kitty® and Friends in Sanrio Games' debut title featuring 145 characters and dozens of fun and unique mini games. HELLO KITTY PARTY LAND is coming October 29 to Nintendo Switch™ and Switch™2. Preorders are available now in multiple editions and include bonuses in the physical and digital versions. For details, visit bandainamcoent.com/games/hello-kitty-party-land.

Watch the new HELLO KITTY PARTY LAND trailer here: www.youtube.com/watch?v=5sggoF6e9jA.

HELLO KITTY PARTY LAND features Sanrio's favorite faces in an experience that is fun for all ages, taking players to a charming town populated by Hello Kitty and Friends. Game play allows up to four players to participate in more than 45 casual mini games, playing with one another in a range of whimsical party games themed after sports, food, music, and more. Players can choose from a massive roster of popular characters and customize their avatars with hairstyles, outfits and items found throughout the game. Designed with intuitive controls, HELLO KITTY PARTY LAND is perfect for newcomers and experienced players to play solo or with friends in local or online multiplayer.

Headquartered in Tokyo, Sanrio® is a global lifestyle and entertainment company known for creating beloved characters that inspire happiness, friendship and connection. Its flagship character, Hello Kitty®, has become a global icon, joined by a cast of fan-favorite brands including Cinnamoroll™, Pompompurin™, Kuromi™ and more — each bringing smiles to fans across generations.